Friday, 11 December 2015

Case Study: Double Page Spread AS


CASE STUDY: DOUBLE PAGE SPREAD

The double page spread I have chosen to review the article about pop-star Austin Mahone.
The target audience for this double page spread are fans of Austin and his music. Teenagers are attracted to the headline of 'I LOVE TO CUDDLE'. This heartwarming statement makes any fantasies the fans have of Austin, but also make him seem more relate able. Further more, the '100% HOT' suggests that this article is to objectify Austin for just his looks, juxtapose to the actual article speaking about his career, funny stories and future plans.

The color scheme is quite unique, catching your eye as you look through the magazine. The primary color is yellow, symbolizing joy and happiness. Red is used to help make the white text stand out. Red could symbolize love while white would symbolize purity, two key selling features of most popular pop stars and celebrities today.

The subheading calls Austin "The Next Justin Bieber". Comparing Austin with the pop icon Justin Bieber shows how much potential Austin has in the music business. Also, the iconography of Justin is used here to promote the article. The subheading also says that Austin is single and wants to find a girlfriend. It also states that "Form an orderly queue, ladies". This suggests that the reader of the article has a chance of dating Austin, and draws them in to read the rest of the article and find out what else they can do to make themselves more compatible with Austin.

The poster of Austin shows him smiling, making him look happy and presentable. His shirt is multi-colored and has weird patterns on it This shows his quirky side and how quirky and creative Austin is. His wacky shirt also shows his individuality

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