Case Study: Cover And Colour Analysis AS

CASE STUDY: COVER AND COLOR ANALYSIS


The target audience for this magazine is young teenagers and you can see this in many ways.
The bright color scheme is attractive for the eye because it is fun and playful, this relates to the target audience because teens like something creative rather than dull. Furthermore, the color pink is most commonly associated with girls, so the use of it on the cover and the title of the magazine could suggest that the magazine is targeted at girls.

Pink is the main color of the cover because it is used to say the most impactful information, but it also stands out from the varied background colors. The assortment of colors around the cover are all vibrant, and could suggest that the reader would have fun actually reading the magazine. The pink complements the white text making it nice to read. The whole color scheme also reflects the summer, making the reader think back to their summer experiences.
The color scheme is also used throughout the entire magazine, keeping to the girly and fun loving theme. This also reflects the articles the magazine has.

Iconography is used here to attract readers. The popular boy band "One Direction" is used as the central image of the magazine, and is used to attract the female population, as the band are very famous and they have a lot of fans who would buy the issue. Also, the style and placement of the free gift is used to attract the readers, in particular, 'One Direction' fans. The idea of getting free content is appeals to the reader because they feel special getting exclusive content. The other inclusions of famous pop icons attracts a diverse crowd of music fans. The female gaze its implemented here to attract readers.

The text is aimed to relate to the teenage community, and you can see this from the dialect that they use. 'Hot Boys Galore!'  shows that this magazine is trying to connect with a teenage audience, and does so impressively. 'FREE' is mentioned multiple times across the cover, and this attracts the idea of that you are getting more than what you paid for. The other free gifts such as posters are important also, an assortment of free items intrigues the reader to buy the issue.