I have chosen Bauer Media Group as my Institution because they manage Kerrang!, the leading inspiration for my magazine. They also seem to be in touch on how to attract the audience by getting exclusive interviews with the most popular artists of there genre. They also use all platforms of social media and television to promote and advertise the magazines that they manage. This comes in the form of many things, such as websites, facebook and twitter pages, radio shows and even awards ceremonies. I have also chosen Bauer Media Group because they are in touch with the younger market, with the journalists writing the columns actually engaged and interested with the musicians they are writing about.
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